OUR STORY

Beauty Bestie was built from a real need within the New Zealand nail industry and genuine love for the craft. 

After starting my career as a nail technician in 2015, I quickly became aware of how limited our access was to high-quality, modern nail products. The innovative gel systems being used overseas simply weren’t easily available here. Like many other techs, I was searching for products that were easy to use and could deliver better, longer-lasting results for my clients.

That search is what led me to Beauty Bestie.
When the opportunity came to take over the business, I knew how important it was to keep these products accessible to NZ nail techs. At 25, In the middle of a pandemic, I invested EVERYTHING I had to make it happen. Not just to maintain what already existed, but to grow it into something more. 

Today, Beauty Bestie is proudly run by a nail tech, for nail techs.
Every product you’ll find has been carefully selected, personally tested, and used behind the chair. I understand the day-to-day demands of working with clients and the importance of high quality products you can truly rely on. We focus on premium brands that support creativity, precision, and consistently beautiful results.

But more than that, Beauty Bestie is about connection.
What truly sets us apart is the relationship we have with our customers. Being working tech myself means I'm not just a supplier. I’m someone you can come to for advice, troubleshooting, or just to chat nails. Whether you’re navigating a product issue, refining your technique, or growing your business, you’re never doing it alone. 

At its core, Beauty Bestie is about helping nail techs feel supported, confident, and proud of the work they create.

Because when your business thrives, so does ours and I couldn’t be more proud of what we’re building together.